Notes on building for the web
Short pieces on speed, findability and what truly makes a site yours. Written clearly, without jargon.
Templates versus bespoke
An off the shelf theme is fast and cheap. A bespoke site asks for more care. When is each path worth it? An honest weighing.
Read onCore Web Vitals explained for business owners
Google measures how your site feels to visitors. Three numbers shape a lot. What they mean, without jargon, and why they matter.
Read onWhy a fast site wins more customers
Speed feels like a technical detail. To your visitor it is the first thing that counts. How load time quietly costs you customers.
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